Even though many website visitors state popup offers are annoying or undesirable there is no arguing that using a popup WordPress plugin will dramatically increase opt-ins and convert visitors into subscribers.
Before checking the list, we recommend to check our Image and Video Popup or Lightbox plugin. Lightbox plugin by WpDevArt has a lot of useful features. It will help to display images and videos in popups. Also, you can add text popup using this plugin. You can check this popup plugin on this page – WordPress Lightbox plugin.
Some webmasters say that finding the right popup plugin is difficult, if not impossible, but there are actually a number of excellent WordPress plugins – both free and premium – you can choose from. This is a quick overview of 6 of the best WordPress popup plugins (including both free and premium options).
Best WordPress Popup Plugins – Free and Premium
#1. ITRO Popup Plugin
The first free popup plugin to consider is the ITRO Popup Plugin. It is a very lightweight plugin which offers a variety of customization options and utilizes a user-friendly interface to modify all of the necessary settings without tweaking the code (check the best WordPress booking calendar plugin integrated with PayPal).
While it can be a stand-alone plugin and works very well for many website owners, it is actually part of a larger package – ITRO WordPress Marketing. This package includes a lot more than a popup plugin. It also includes time-based visualization, short codes, and a variety of additional integration options for the popup plugin.
#2. PopupAlly
Another great free popup plugin is PopupAlly. It is most well-known for allowing you to quickly install and setup your first popup within five minutes by using the built-in pop-up editor. It creates a light box popup plugin and notes that it has increased conversions on some websites by over 300% (also, you can check our WordPress Pricing table plugin).
#3. Optin Monster
Another great premium option is Optin Monster. Its primary selling point is the ability to use more user targeting by targeting specific pages, categories, and even specific user behavior to determine which popup to display.
It even includes an A/B split testing module which allow you to continually tweak, track, and customize your popup content for maximum conversions. It also includes unique analytics to help you gather historical data for further optimization. This plugin has four different pricing options – Basic, Plus, Pro, and Ultimate (also, check our WordPress Countdown Timer plugin).
They range from $49-$349. For the most part, the primary difference is how many sites you can use the plugin on although the Pro and Ultimate options do include several additional features such as priority support, exit intent, and Optin types.
#4. PopUp Domination
One of the most well-known popup WordPress plugins is PopUp Domination. Its website states that it can help you grow your email list by up to 524%. It offers a variety of professional, customizable and high quality designs to choose from. There are multiple theme designs with lots of colors which can be customized by adding multiple bullet points, full paragraphs, images, and even customizable button text (also, you can check this list – Best WordPress Charts and Graphs Plugins).
It offers three different pricing options. The standard license is $47, the Plus licenses $77, and the Pro license is $97. In general the available features with each plugin is the same. The difference is in regards to how many websites you can use the license on.
#5. Pippity
The final premium WordPress popup plugin to consider is Pippity. Pippity is often considered a compromise between popup domination and opt in monster. It includes numerous customization features and visual display options while also including a robust set of built-in analytics and split testing tools (also, check the Best WordPress Ad Management Plugins list).
There are three different pricing options include personal, business, and developer. The price ranges from $49-$164 and includes one year of access and support updates.
#6. WordPress Popup – Optin Revolution
The final free option to consider is Optin Revolution Lite. It states that this may be one of the best ways to create a lockable WordPress popups to grow your list of subscribers. It supports a variety of third-party list building tools such as AWeber, iContact, and MailChimp (also, check The 50 Best WordPress Plugins 2020).
One thing to keep in mind is that there is also a Pro version which includes a town of additional options. In most cases, website owners will either eventually upgrade or switch to another plugin. While the Lite version is solid it can feel like it is lacking at times in terms of available features and customization.
